Sahb cafe packaging

Sahb is a cafe brand built around sharing coffee with friends, and the name itself means companion in Arabic. We were asked to design the identity and the full packaging system, from whole bean and drip coffee bags to snack sachets, cups and a carton.

One identity had to hold a coffee bag, a paper cup and a snack wrapper equally well. It also had to read at two inches wide on a sachet and across the face of a box, without losing its character at either size.

Mark in Arabic letterform and handle

The Sahb mark pairs a small circle and a reduced Arabic letterform with the @be_sahb handle, set against a warm mustard yellow or toasted brown field. A single hairline rule anchors the mark on every format, so it reads the same whether it is printed two inches wide on a sachet or across the face of a box.

The coffee bag, detailed.

The kraft coffee bag carries its own back panel: a short line about the ritual of sharing coffee, and the origin details for the beans inside.

• RegionBrazil
• ProcessNatural
• VarietalCacao

One mark, one hairline rule and two warm fields give every format the same identity, from sachet to box. The coffee bag back panel keeps origin details and the sharing ritual in the same system, so the brand feels consistent in the hand.