Great Morning powder mix packaging

Great Morning is a mixed berry powder drink mix. We were asked to design the tub label and a set of 3D scenes for listing and social use.

The label had to hold its own next to real fruit and keep its message short, brand, product type, flavor and serving count. The renders had to use real berries rather than illustration, while keeping the tub as the focus.

Red, and the fruit itself.

Rather than illustrating the berries, the renders use the real fruit: raspberries, blackberries and strawberries placed around and above the tub, caught mid fall in one of the scenes. The red field is warm enough to read as berry forward without copying any single fruit’s color.

Read at a glance.

The bright red field is the first thing seen on a shelf or a product page, and the short message keeps the brand, the product type and the flavor readable at a glance.

A bright red field and real fruit make the tub easy to spot on shelf and on screen. The short message keeps brand, product type and flavor readable at a glance, even next to raspberries, blackberries and strawberries in mid fall.