Migralief supplement packaging

VitaLab asked us to design the carton and blister for Migralief, a softgel for head tension. The work covered the outer carton, the inner blister and the leaflet as one piece.

The pack had to feel clinical and calm, not decorative. One visual idea had to carry the whole carton, and that same idea had to keep working inside the box, from carton to blister to leaflet, without adding new imagery.

One graphic, every panel.

A pale, flowing wave in yellow green runs across the front, sides and back of the carton, giving the pack a sense of motion without adding imagery. The VitaLab house mark sits small above the Migralief name, with Supports Head Tension set directly beneath it and Food Supplement and capsule count in a quiet footer.

The same system, inside the box.

Inside the carton, the blister pack and leaflet were designed as part of the same system: the wave graphic and type scale carry through, so the product reads as one piece of work from shelf to blister.

A single flowing wave now runs across every panel and gives the pack movement while keeping it clean. From shelf to blister, the product reads as one considered piece of work.