Kenatae skincare packaging

Kenatae wanted an identity and carton packaging for two masks, both in the same 50 ml format. One is a brightening mask made with teff peptides, the other is a hydration mask made with flaxseed. We also made the campaign imagery to present them.

The brand could not look like generic clean beauty. It had to grow from Ethiopian textile patterns and portraiture, while keeping the two masks easy to tell apart. Both packs also had to share the same label structure, from product name to benefits to ingredient story.

Mark and pattern

The kenatae wordmark sits under a small leaf symbol, with Natural Beauty. Reborn. as its line. A woven, multicolor pattern inspired by Ethiopian textile borders runs along the base of every carton, paired with a small illustrated portrait that repeats across the packaging and campaign work.

Two formulas

Two product colorways keep the SKUs apart on shelf: a deep brown carton for Radiant Clarity and a warm cream carton for Radiant Renewal, both carrying an illustration of the green coffee cherry the formulas are built around.

Both masks share the same 50 ml format and the same label structure: product name, skin goals, benefits and a short ingredient story, with the full ingredient list and usage steps on the back panel.

• Radiant ClarityEthiopian green coffee brightening mask with teff peptides
• Radiant RenewalEthiopian green coffee hydration mask with flaxseed

A leaf mark, a woven border and two distinct carton colors give the line a clear source and a clear shelf system. A buyer can tell Clarity from Renewal at a glance, while seeing them as one brand.