The fastest projects are not the ones with the biggest budgets. They are the ones where everyone agrees on the details before design starts. If you send these items with your first message, we can usually show concepts within two days.
First concepts timing depends on scope and on what you send. We confirm timing in your quote.
The product and who it is for
What it is, what makes it different and who buys it. A sentence or two is enough. If you have competitors you admire or want to stand apart from, list them.
For Kenatae, the starting point was the ingredients and the Ethiopian traditions behind them, and that story shaped the whole identity. The more we know about the buyer, the more specific the design can be.
The format and the dieline
Bottle, jar, carton, pouch or something else, with sizes. If your printer or manufacturer has already supplied a dieline, send it. Designing on the real format from day one avoids surprises later.
For LiaLys, the format was a rigid box with an insert for three hairpins, so each cavity could be cut to the exact outline of the pin. Knowing the format early also tells us which finishes are possible.
Everything that must appear on the pack
- Product name and any claims
- Facts panel, ingredients or nutrition information
- Required warnings and legal text
- Barcode, net quantity and contact details
For VE Nutrition Night Repair, three short claims sit in a single row of icons on the label, a layout that only works once the claims are fixed. Send approved text where you can, because late changes to a facts panel move everything around it.
Your brand assets
Logo files, brand colors and fonts if you have them. If you are starting from scratch, tell us, because packaging branding design can be part of the same project.
Elvara started without an identity, so the wordmark and the two color palette were designed together with the labels. If you already have a logo, we work within it.
Where it will be sold
Retail shelves, Amazon, your own store or all three. Each channel changes what matters most, from shelf visibility to how the pack reads as a small thumbnail.
For Stronga Performance, the tub had to read from across a gym aisle, and the same color system carries into lifestyle renders for social and retail imagery. Tell us every channel, so the pack is planned for each one.
Do not worry if some of this is not ready. Send what you have and we will help fill the gaps. You can attach files directly to the project form on this site.
